Practical · Beauty
Makeup dupes
Most beauty advice fails because it was written for a different face, a different climate, or a different length of day.
Written by Lamyaa Aissi, professional makeup artist, Casablanca.
Decide the intensity before the first product goes on, not halfway through.
What actually decides it
Whether the advice survives contact with your actual conditions — and if it does not, what the local substitute is.
The specific case of makeup dupes. Start from the condition it has to survive — how long, in what light, photographed or not — and work backwards to the formula. Choosing the product first and hoping is what produces most of the failures.
On Moroccan skin, in a Moroccan climate
The two adjustments that recur: warm over cool for olive and deeper skin, and thin successive layers over one heavy layer in humidity.
What it will not do
No tip compensates for the wrong base. Most problems attributed to a product are problems of preparation.
Questions
What decides makeup dupes?
Whether the advice survives contact with your actual conditions — and if it does not, what the local substitute is.
Does this change on Moroccan skin or in a Moroccan climate?
The two adjustments that recur: warm over cool for olive and deeper skin, and thin successive layers over one heavy layer in humidity.
What will it not do?
No tip compensates for the wrong base. Most problems attributed to a product are problems of preparation.
Related
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