Ilia Beauty in Morocco

Written by Lamyaa Aissi, professional makeup artist, Casablanca. Independent assessment — no affiliate links.

What it is genuinely good for

Cream blush and balm textures, which sit beautifully on skin and suit dry conditions. Not the category for a fourteen-hour photographed event.

On Moroccan skin

Ranges tend to be shorter than mass-market lines because the formulations are more constrained. Judge the specific shade rather than the positioning.

The rule that applies to every brand on this site: check undertone, not just depth. Most Moroccan skin is olive or golden, and a neutral or pink-based complexion product greys within the hour however precisely the depth matches. Test along the jaw in daylight, never the wrist.

In a Moroccan climate

Skin-led formulas are comfortable in heat and generally move more than long-wear ones. Better for a Moroccan day than a Moroccan wedding.

For any long event: set in thin successive passes rather than one heavy layer. Accumulated product slides in coastal humidity; product laid down thinly stays.