Maybelline in Morocco

Written by Lamyaa Aissi, professional makeup artist, Casablanca. Independent assessment — no affiliate links.

Shade ranges have broadened considerably. Availability is the real advantage — this is among the most reliably found international brands across Morocco rather than only in Casablanca.

What it is genuinely good for

Buy by product, not by brand. Every line in this category has two or three items that outperform their price and a great many that do not.

On Moroccan skin

Shade ranges have broadened considerably in this tier over the last few years, and several now cover the deeper end better than heritage luxury houses do.

The rule that applies to every brand on this site: check undertone, not just depth. Most Moroccan skin is olive or golden, and a neutral or pink-based complexion product greys within the hour however precisely the depth matches. Test along the jaw in daylight, never the wrist.

In a Moroccan climate

The long-wear matte formulas in this tier genuinely compete with far more expensive products in coastal humidity.

For any long event: set in thin successive passes rather than one heavy layer. Accumulated product slides in coastal humidity; product laid down thinly stays.