Pat McGrath Labs in Morocco

Written by Lamyaa Aissi, professional makeup artist, Casablanca. Independent assessment — no affiliate links.

Founded by Pat McGrath, whose technique is covered in detail on the artist page. The line sells loose pigments and foils at intensities most brands will not manufacture, because most brands are selling wearability rather than raw material.

What it is genuinely good for

Pigment, palettes and complexion products intended to be mixed. These are the lines that earn permanent kit space.

On Moroccan skin

Usually the most reliable ranges for mixing, because the extremes were designed alongside the middle rather than extended afterwards. That is what a kit needs.

The rule that applies to every brand on this site: check undertone, not just depth. Most Moroccan skin is olive or golden, and a neutral or pink-based complexion product greys within the hour however precisely the depth matches. Test along the jaw in daylight, never the wrist.

In a Moroccan climate

Built to hold under lights and flash, which is the same test a Moroccan wedding sets.

For any long event: set in thin successive passes rather than one heavy layer. Accumulated product slides in coastal humidity; product laid down thinly stays.