Reference · Signature looks
Gigi hadid makeup
A celebrity look is worth studying for the method underneath it, not for the finished face — which was built by a team, for a camera, on a specific face.
Written by Lamyaa Aissi, professional makeup artist, Casablanca.
Choose for the light it will be seen in, which is rarely the light you are standing in.
What actually decides it
What is actually transferable: the placement, the finish, the balance between eye and lip. The exact shades usually are not.
What transfers from gigi hadid. The placement and the balance between eye and lip usually transfer; the exact shades usually do not, because the reference was shot on different colouring under different light.
On Moroccan skin, in a Moroccan climate
Almost all of this reference material is shot on fair to light-medium skin under cool northern light, so the palette needs translating before the technique is useful here.
What it will not do
Copying a look does not copy the face it was built on. The reference is a direction, not a specification.
Questions
What decides gigi hadid makeup?
What is actually transferable: the placement, the finish, the balance between eye and lip. The exact shades usually are not.
Does this change on Moroccan skin or in a Moroccan climate?
Almost all of this reference material is shot on fair to light-medium skin under cool northern light, so the palette needs translating before the technique is useful here.
What will it not do?
Copying a look does not copy the face it was built on. The reference is a direction, not a specification.
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