Occasion · Events

Black friday makeup

Event makeup is judged in photographs taken by other people, in lighting nobody chose.

Written by Lamyaa Aissi, professional makeup artist, Casablanca.

Choose for the light it will be seen in, which is rarely the light you are standing in.

What actually decides it

Durability and how it reads under a phone camera, which flattens and needs stronger definition than a room does.

Why black specifically. Black takes light away from underneath the face, so everything above it has to work slightly harder.

This is the one case where a stronger lip or eye is usually correct rather than excessive.

Crowded venues in a Moroccan summer are warm enough that thin successive setting passes matter more than the choice of foundation.

It cannot be planned around one flattering photograph. Build for the whole evening.

Durability and how it reads under a phone camera, which flattens and needs stronger definition than a room does.

Crowded venues in a Moroccan summer are warm enough that thin successive setting passes matter more than the choice of foundation.

It cannot be planned around one flattering photograph. Build for the whole evening.

Bridal, engagement, editorial and event makeup, on location across Casablanca and Morocco.