Colour · Eye
White eyeshadow
Every eyeshadow colour has a skin tone it flatters and one it fights, and the difference is temperature rather than depth.
Written by Lamyaa Aissi, professional makeup artist, Casablanca.
Choose for the light it will be seen in, which is rarely the light you are standing in.
What actually decides it
Pigment load first, then temperature. A weak formula in the right colour does nothing; a strong formula in the wrong temperature reads as dirt.
Why white specifically. White and ivory reflect light upward and can wash out a face in daylight photographs.
Build definition a step above what looks right in the mirror, because the garment will take some of it back.
On Moroccan skin, in a Moroccan climate
The constant across this site: warm bronzes, coppers, terracottas and golds read on olive and deeper skin, while cool taupes and greyed browns tend to read as dullness rather than depth.
What it will not do
Colour does not create shape. Placement does that, and a beautiful colour badly placed still reads as a mistake.
Questions
What decides white eyeshadow?
Pigment load first, then temperature. A weak formula in the right colour does nothing; a strong formula in the wrong temperature reads as dirt.
Does this change on Moroccan skin or in a Moroccan climate?
The constant across this site: warm bronzes, coppers, terracottas and golds read on olive and deeper skin, while cool taupes and greyed browns tend to read as dullness rather than depth.
What will it not do?
Colour does not create shape. Placement does that, and a beautiful colour badly placed still reads as a mistake.
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