Colour · Eye

Purple eyeshadow looks

Every eyeshadow colour has a skin tone it flatters and one it fights, and the difference is temperature rather than depth.

Written by Lamyaa Aissi, professional makeup artist, Casablanca.

Decide the intensity before the first product goes on, not halfway through.

What actually decides it

Pigment load first, then temperature. A weak formula in the right colour does nothing; a strong formula in the wrong temperature reads as dirt.

Why purple specifically. Purple and plum are cool and deep, and they can drain a face that is not given enough definition.

Depth answers depth: a defined eye rather than a soft one, and a lip with real saturation.

On Moroccan skin, in a Moroccan climate

The constant across this site: warm bronzes, coppers, terracottas and golds read on olive and deeper skin, while cool taupes and greyed browns tend to read as dullness rather than depth.

What it will not do

Colour does not create shape. Placement does that, and a beautiful colour badly placed still reads as a mistake.

Questions

What decides purple eyeshadow looks?

Pigment load first, then temperature. A weak formula in the right colour does nothing; a strong formula in the wrong temperature reads as dirt.

Does this change on Moroccan skin or in a Moroccan climate?

The constant across this site: warm bronzes, coppers, terracottas and golds read on olive and deeper skin, while cool taupes and greyed browns tend to read as dullness rather than depth.

What will it not do?

Colour does not create shape. Placement does that, and a beautiful colour badly placed still reads as a mistake.

Related

All eyeshadow colors · Product guides · Tips

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