Editorial.
E Girl Makeup
A graphic internet-native look — blush high on the nose, sharp liner, drawn detail.
Written by Lamyaa Aissi, professional makeup artist, Casablanca.
Where it sits
Editorial.
Editorial sits outside the natural-to-glam scale entirely. It serves a concept and a camera, and it is judged on whether the picture works rather than on whether the wearer looks like herself.
The technique it depends on
The blush placement, which is what defines it.
On Moroccan skin, in a Moroccan climate
High nose blush needs strong pigment to register on deeper skin.
The constant here is temperature. A cool-toned palette on olive skin does not read as sophisticated, it reads as grey — and the substitution is warm bronze, copper or terracotta.
When it is the wrong choice
Formal occasions.
Questions
What defines e girl makeup?
A graphic internet-native look — blush high on the nose, sharp liner, drawn detail.
What is the one technique e girl makeup depends on?
The blush placement, which is what defines it.
Does e girl makeup work on Moroccan skin tones?
High nose blush needs strong pigment to register on deeper skin.
When is e girl makeup the wrong choice?
Formal occasions.
The work
Other looks
Book this look in Casablanca
Bridal, engagement, editorial and event makeup, on location across Casablanca and Morocco.