Eyes: Shadow, Liner, Mascara & Lashes · Product guide
Eyeshadow
Colour and shadow on the lid, used to shape the eye as much as to decorate it.
Written by Lamyaa Aissi, professional makeup artist, Casablanca. Part of the Eyes: Shadow, Liner, Mascara & Lashes guide.
When to use it
After eye primer and base, before liner in most looks.
On Moroccan skin, in a Moroccan climate
Cool taupes and greyed browns — the backbone of most imported neutral palettes — largely disappear on deeper skin. Bronze, copper and warm gold read.
The rule that runs through every product on this site: check undertone, not just depth. Most Moroccan skin is olive or golden, and a neutral or pink-based product greys within the hour however precisely the depth matches. And for any long event, set in thin successive passes rather than one heavy layer — accumulated product slides in coastal humidity, while product laid down thinly stays.
What it will not do
Fixing a heavy or tired eye on its own. Shape comes from placement, not colour.
The most common mistake
Skipping the transition shade because it looks like it does nothing. It is doing everything.
Questions
What does eyeshadow actually do?
Colour and shadow on the lid, used to shape the eye as much as to decorate it.
When should I use eyeshadow?
After eye primer and base, before liner in most looks.
Does eyeshadow work on Moroccan skin tones?
Cool taupes and greyed browns — the backbone of most imported neutral palettes — largely disappear on deeper skin. Bronze, copper and warm gold read.
What is the most common mistake with eyeshadow?
Skipping the transition shade because it looks like it does nothing. It is doing everything.
Part of: Eyes: Shadow, Liner, Mascara & Lashes
Everything that goes on the eye, what each format is for, and the palette problem nobody names.
Read the full Eyes: Shadow, Liner, Mascara & Lashes guide →
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