Editorial.
Editorial Makeup
Concept-led makeup built for a photograph rather than for a room.
Written by Lamyaa Aissi, professional makeup artist, Casablanca.
Where it sits
Editorial.
Editorial sits outside the natural-to-glam scale entirely. It serves a concept and a camera, and it is judged on whether the picture works rather than on whether the wearer looks like herself.
The technique it depends on
Serving the concept, not the face.
On Moroccan skin, in a Moroccan climate
Moroccan editorial frequently shoots in punishing conditions — medina at midday, coastal salt, riad courtyards where light shifts every forty minutes.
One rule carries across every look on this site: check undertone rather than depth. Olive and golden skin greys against neutral and pink-based products however well the depth matches.
When it is the wrong choice
Weddings.
Questions
What defines editorial makeup?
Concept-led makeup built for a photograph rather than for a room.
What is the one technique editorial makeup depends on?
Serving the concept, not the face.
Does editorial makeup work on Moroccan skin tones?
Moroccan editorial frequently shoots in punishing conditions — medina at midday, coastal salt, riad courtyards where light shifts every forty minutes.
When is editorial makeup the wrong choice?
Weddings.
The work
Other styles
Book this look in Casablanca
Bridal, engagement, editorial and event makeup, on location across Casablanca and Morocco.