Natural to soft, by definition — it has to survive being done quickly.
Everyday Makeup
A repeatable short routine that evens tone and defines the eye in a few minutes.
Written by Lamyaa Aissi, professional makeup artist, Casablanca.
Where it sits
Natural to soft, by definition — it has to survive being done quickly.
Soft glam is not simply less full glam — the intent is different. It aims at polished; full glam aims at transformed and camera-ready. Deciding which is wanted before the first product goes on saves the whole session.
The technique it depends on
Choosing four products and learning them properly, rather than owning forty.
On Moroccan skin, in a Moroccan climate
In Moroccan heat, an everyday face wants less base and more targeted concealer, not the reverse.
Underneath all of it: most Moroccan skin runs olive or golden, so cool taupes and greyed tones read as dullness rather than depth. Warm bronze, copper and terracotta do the work instead.
When it is the wrong choice
Events. Everyday routines do not scale up by adding more of the same.
Questions
What defines everyday makeup?
A repeatable short routine that evens tone and defines the eye in a few minutes.
What is the one technique everyday makeup depends on?
Choosing four products and learning them properly, rather than owning forty.
Does everyday makeup work on Moroccan skin tones?
In Moroccan heat, an everyday face wants less base and more targeted concealer, not the reverse.
When is everyday makeup the wrong choice?
Events. Everyday routines do not scale up by adding more of the same.
The work
Other styles
Book this look in Casablanca
Bridal, engagement, editorial and event makeup, on location across Casablanca and Morocco.