Eyes: Shadow, Liner, Mascara & Lashes · Product guide
Mascara guide
Choosing a mascara by what your lashes actually need.
Written by Lamyaa Aissi, professional makeup artist, Casablanca. Part of the Eyes: Shadow, Liner, Mascara & Lashes guide.
When to use it
Once you know whether the problem is length, volume or hold.
On Moroccan skin, in a Moroccan climate
For a wedding, waterproof or a strip lash. Emotion and heat both defeat a standard formula.
The rule that runs through every product on this site: check undertone, not just depth. Most Moroccan skin is olive or golden, and a neutral or pink-based product greys within the hour however precisely the depth matches. And for any long event, set in thin successive passes rather than one heavy layer — accumulated product slides in coastal humidity, while product laid down thinly stays.
What it will not do
Fixing sparse lashes entirely. Applied lashes do that.
The most common mistake
Buying for the brush shape in the advert rather than for your own lash.
Questions
What does mascara guide actually do?
Choosing a mascara by what your lashes actually need.
When should I use mascara guide?
Once you know whether the problem is length, volume or hold.
Does mascara guide work on Moroccan skin tones?
For a wedding, waterproof or a strip lash. Emotion and heat both defeat a standard formula.
What is the most common mistake with mascara guide?
Buying for the brush shape in the advert rather than for your own lash.
Part of: Eyes: Shadow, Liner, Mascara & Lashes
Everything that goes on the eye, what each format is for, and the palette problem nobody names.
Read the full Eyes: Shadow, Liner, Mascara & Lashes guide →
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