Foundation & Base · Product guide

BB cream

A tinted, hydrating base — a light everyday complexion product.

Written by Lamyaa Aissi, professional makeup artist, Casablanca. Part of the Foundation & Base guide.

When to use it

For evening tone on a normal day when foundation would be too much. It hydrates as it tints.

On Moroccan skin, in a Moroccan climate

Suits a Moroccan day well. It does not suit a Moroccan wedding — this is a daytime product and the distinction is worth being firm about.

The rule that runs through every product on this site: check undertone, not just depth. Most Moroccan skin is olive or golden, and a neutral or pink-based product greys within the hour however precisely the depth matches. And for any long event, set in thin successive passes rather than one heavy layer — accumulated product slides in coastal humidity, while product laid down thinly stays.

What it will not do

Coverage and longevity. It will not hold through a long event and does not claim to.

The most common mistake

Buying it blind. BB ranges are much shorter than foundation ranges, so the odds of landing the right shade untested are poor.

Questions

What does bb cream actually do?

A tinted, hydrating base — a light everyday complexion product.

When should I use bb cream?

For evening tone on a normal day when foundation would be too much. It hydrates as it tints.

Does bb cream work on Moroccan skin tones?

Suits a Moroccan day well. It does not suit a Moroccan wedding — this is a daytime product and the distinction is worth being firm about.

What is the most common mistake with bb cream?

Buying it blind. BB ranges are much shorter than foundation ranges, so the odds of landing the right shade untested are poor.

Part of: Foundation & Base

Every base format, what each is actually for, and which one survives your skin and your climate.

Read the full Foundation & Base guide →

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